Exploring the impact of broadband and technology on our lives, our businesses, and our communities.
If you ever wondered how the "free" video channels on the Intertubes could make any money, it is becoming apparent that the plan all along was to turn them into TV, complete with ads. And you can't turn the ads off. The stop button on the players does not work while the ads play.
It's not really surprising--someone has to pay for the bandwidth to deliver video. But with the emergence of ad-supported online video, it is another nail in the coffin of old-fashioned analog TV. The cable companies, in the early and middle years of this decade, bet many billions that they would be able to maintain control of their TV monopoly, but they are being squeezed because their business model for delivering Internet is broken--no matter how much bandwidth a cable customer uses watching online video instead of old-fashioned "TV," the cable company does not make a cent more. And even the newer cable systems, because they used an antiquated shared bandwidth model, can't keep upping the amount of bandwidth indefinitely without degrading their TV service.
They could quickly and easily dig themselves out of this hole by changing their business model to an open access, service-oriented architecture, but so far, they seem to prefer trying to hold on to their monopoly instead.
Eldo Telecom reports that incumbent providers have filed thousands of challenges to broadband stimulus proposals. It is hard to tell from the USDA/NTIA rules just how the challenges will be handled. The ones I have looked at all pretty much take the line that the area covered in a proposal already has complete or nearly complete coverage. The problem is that the "coverage" being cited as already available is almost entirely copper-based,and many if not most of the proposals involve building much higher performance fiber networks. So the incumbents are saying, "Don't give this project money, we already have "little broadband." And the communities are saying, "We don't want little broadband, we want big broadband." It will be interesting to see how this gets resolved.
USDA/NTIA have a difficult task. Reviewing all these challenges is going to further delay getting the broadband stimulus money out into the economy to create jobs, and if too many funding requests are denied on the basis of "little broadband" incumbent challenges, that also means no job creation and no help for the economy.
Bing, the Microsoft search engine, can now return results from the Wolfram Alpha computational engine. So you can enter queries into Bing that require computation and the query gets passed to the Alpha engine and then returned via Bing. I continue to think Microsoft has a real winner with Bing, which returns better search results, in my opinion, than Google.
I think we can all relate to this....
MediaMemo reports that Apple has quietly begun to talk to some TV networks about making all their content available on the iTunes Store for $30/month. This might not sound like a good deal for the TV networks, but in fact, it is very bad news for the cable TV and satellite providers. With an economy in the doldrums and millions of households looking for ways to save money, a $30/month Netflix-style subscription for most popular TV content might look very good compared to $50-$60 per month for 500 channels of blah.
When thse schemes come up for discussion, someone always brings up network news and the cable news channels. But who watches that stuff? Not anyone under 30, and even other demographic market groups now often turn to the Web first, rather than TV.
TV on demand is coming, and the cable TV providers are going to be the big losers.
An interesting fight is brewing between the movie studios and the movie rental outfits. And as usual, it is upstarts like Netflix and other Internet movies on demand outfits that are causing the problem.
For the movie studios, selling DVDs is extremely profitable. Renting, not so much, because they sell a few copies to a Blockbuster or a Netflix, and the rental company gets all the rental revenue. Until Netflix got a toehold, the studios were not too worried about the rental business because video stores also sold a lot of DVDs. Who has bought a DVD from Netflix? Answer: nobody. And the whole movies on demand via the Internet is making things worse.
Why spend $20 to buy a DVD you might only watch two or three times over the next year? If you can pay Netflix one monthly flat fee and watch the movie on demand as many times as you want at no extra charge, why buy? And that's the rub. The Internet is killing the DVD business. Movies are not much like music. The iTunes store sells millions of songs every day, because a) you can listen to music while doing something else, and b) most of us will listen to a song many times. Movies require a dedicated block of time, and there are few movies anybody wants to watch more than once.
The traditional movie and TV business is collapsing under the weight of an obsolete business model. The studios and content owners, instead of adjusting their business models to fit the new dynamic, are engaged in an ultimately futile attempt to hold back the tide. Their answer to sagging DVD sales? "We won't let you rent movies--we're going to force you to buy them." The plan is to not allow movie rentals for at least a month or two after the DVD is released for sale, on the theory that people just can't wait, and will buy it. There may be a few movie fans that will go for that, but the rest of us will just wait.
We've been telling our clients for over a year that they need a plan for a pandemic in which people are told to stay away from the office and work from home. But the Internet was never designed for that--at least not the cheesy "entertainment" Internet that most of us have at home. I put the word "entertainment" in quotes because once when I was working at home and was having Internet problems, my Internet provider told me their home Internet service was strictly for "entertainment" and they could care less about my inability to get any work done.
And there is the whole flu pandemic/work from home problem in a nutshell. DSL and cable modem Internet services were never designed to support business class work. Cable modem service, while typically faster than DSL, is a shared service, so in peak load times, your cable modem connection can quickly slow down to dial up speeds. And the asymmetric bandwidth (very small upload capacity) means you can forget about trying to upload business documents of any size from home.
If we all have to stay home for two weeks because of a major flu outbreak this winter, don't expect to get much work done. The Intertubes will be as clogged up as our nasal passages.
The Bill and Melinda Gates Foundation has proposed to the FCC that $5 to $10 billion be spent getting fiber to anchor institutions like schools, libraries, and health care facilities in communities. It's a worthy idea, but as policy, the unintended negative impact will be to make it more difficult to get fiber to homes and businesses in those communities.
The Gates plan is dis-aggregation of demand, and what we want is aggregation of demand. The Gates Foundation will take the biggest spenders for broadband in a community and remove them from the buying pool. When this happens, costs for everyone else go up, or don't go down.
What very few people and policymakers understand is that true community broadband networks are very different from the command and control institutional networks that have been the mainstay of telecom for the past forty years. Policymakers in Washington and groups like the Gates Foundation are talking to senior telecom folks with no experience designing and managing community broadband networks that have a goal of getting everyone connected. When you talk to someone who has been building centralized, top down, single provider networks for thirty years, guess what you get? You get another centralized, top down, single provider network.
It really isn't a technology issue, it is a business model issue. Command and control, centralized networks (think the phone company, the cable company, any wide area institutional network) have a business model that does not work--if those models worked, we'd all have fast fiber connections today. So the Gates Foundation, with the best of intentions, certainly, is proposing something that will be an economic catastrophe for communities, businesses, and economic development.
The Design Nine-designed open access network nDanville has been selected by the Intelligent Community Forum as one of the Smart21 communities for 2010. This international award looks not only at technology but how communities integrate technology into their community and economic development plans. Danville, Virginia's nDanville network was the first municipal open access, open services network in the United States, and has been connecting business customers since 2007. The community has successfully attracted new businesses and jobs because of the high performance network, including a $400 million data center that will be placed in what was formerly one of the largest textile mills in the country (the mill closed years ago with the loss of thousands of jobs).
The City of Danville Utilities Department took the lead in the effort, and has installed more than 100 miles of fiber throughout the City, and has taken fiber to every single business park and every single lot in each park, and has run fiber in the downtown area, including the historic Tobacco Warehouse District, which has fiber to renovated tobacco warehouse commercial buildings, apartments, and condos.
All services on the nDanville network are provided by private sector service providers, and businesses have a choice of 100 megabit Layer 3 service-oriented connections and Gigabit point to point connections.
Ski season is right around the corner in New England, and I just spent three days working with a group of communities in a very rural part of New England on broadband issues. Like many rural communities, large portions of this region are both unserved (still on dial up) and underserved (poor quality DSL or cable modem). Complicating the problem is a telephone infrastructure that is in poor condition, meaning erratic DSL service and extremely slow dial up.
I kept meeting people that were trying to work part time or full time from home, but were extremely frustrated because they either had only dial up at home or very slow DSL. Cable service was available in only a few small areas because of the rural nature of the region. What it means, practically, is that the incumbent telecom companies are controlling growth and land use in the region, not the local governments. I heard story after story about business location decisions made entirely on the basis of where there was broadband availability. While many of the stories were from professional people, including a software developer, a real estate property manager, and a financial consultant, the most interesting story came from a custom cabinet maker, who had located his business in a downtown retail area because it was the only place where there was broadband service.
You might wonder why a woodworker needs broadband, but this craftsman designs all his work on the computer and sends the finished drawings to a firm with computerized cutting machines that cuts all the various parts and pieces of the cabinets out and ships them back to the cabinetmaker for assembly and installation. You can't exchange CAD drawings over dial up. And even cable and DSL are barely adequate; for this kind of engineering design work, you need symmetric bandwidth so that you can upload the drawings.
Local leaders need help understanding that zoning, land use, energy conservation, and business growth are increasingly out of their control because the telecom companies (and where they offer broadband) are driving all these decisions.