Exploring the impact of broadband and technology on our lives, our businesses, and our communities.
I keep hearing a lot of scepticism over my reporting on the emerging Space Economy. This article on the accomplishment of SpaceShipOne and future plans helps illuminate the growing potential.
If you are inclined to think there are more pressing problems on earth than getting tourists into space, you are both right and wrong. This is not some pie in the sky program for rich tourists--this is the beginning of the greatest economic boom in human history.
Remember the personal computer and the Internet? Those two little innovations touched off the second biggest economic boom in human history, but what enabled those two developments was the integrated circuit.
Guess where the IC (integrated circuit) came from? The sixties era space program. Anyone involved in economic development who thinks going to the moon was a waste of money needs to go back to the history books--not to study science, but economics. The moon was a bargain, because the money spent by the government to get reliable IC circuitry for the Apollo spacecraft was paid back many times over by the resulting IT boom that started in the late seventies and ended around 2001.
No one predicted that back in 1970, and there's the rub--the future is hard to see. Economic developers who are not willing to take modest, calculated risks are actually putting their communities are greater risk--doing nothing is making a choice. It may look like risk avoidance, but it is not--doing nothing or doing the same old thing is also risky.
Here is the money quote from the article:
"The Ansari X Prize is the beginning, it's not the end," Diamandis said. "Over the course of the last two weeks we have had companies approaching us, we have had wealthy individuals approaching us, about investing in this marketplace. The same thing happened when Lindbergh flew, the same thing happened when Netscape went public, the same thing's going to happen here."
Earthlink faces the same problem AOL is already struggling with--a shrinking market for dial access to the Internet. Earthlink has been staying in the black by slashing customer support and by providing barebones access, as opposed to AOL's tedious, ad-laden interface.
Earthlink has a lot of customers like me, who need occasional dial access from the road, and don't want the dreck AOL ladles out along with it. But I find I need to dial through Earthlink less and less as hotspots, especially in hotels, become more common. As I've written previously, I and many other travelers now pick hotels based on the availability of broadband, not on the kind of shampoo you find in the bathroom.
AOL has tried to keep its customers by extortion--for example, you can't forward your AOL email to another account, which makes it much more difficult to quit AOL if you have used your AOL email address for a long time. AOL is basically saying to customers, "Leave us and your life will be miserable while all your email goes missing for a while." Most other email account providers let you forward your mail.
But back to Earthlink, which is now providing limited VoIP services if you have an Earthlink broadband account. It's a clever move, because the appeal of free calling (at least to some of your friends and family) will help sell the access part.
We're going to see more bundling of services--the phone companies are trying to win back some broadband customers by bundling local, long distance, and broadband, and the appeal, aside from saving a little money, is that you potentially go to one bill from three. In theory, you should also be able to get better service and customer support (in theory).
In the Telecomm Cities mailing list, Barry Drogin wrote:
The ugly thing here is that in the short term, these [WiFi] deployments will work,
just like shared-media Ethernet networks worked well in the 1980's. But at
some point, user density gets so high that the protocols break down. They
spend more time recovering from errors than they do transmitting good data.
For Ethernet, switches saved the day. But for wireless, that won't work.
I call cheap WiFi the "pizza lady" model. In the grocery store, a little old lady hands out little pieces of pizza, saying, "Try this, it's good!"
WiFi is way of getting dial up users to move at low cost to broadband. What I tell communities is that WiFi will sell fiber. As more and more users crowd on to WiFi, the bandwidth degrades, but by then, people are hooked on broadband, and can't live without the pizza, er, bandwidth.
So they are more willing to support community fiber projects.
WiFi is not THE solution. It is A solution. Fiber is also a solution. There is no one transport mechanism that will satisfy everything we want to do.
CNet has a must read article on the digital divide. The divide the online news site discusses is the one between "digital natives" and "digital immigrants."
Digital natives are those 25 and younger, who have grown up immersed in the Internet, computers, and technology. Digital immigrants are the older group, especially 40 and above, who have had to "cross over" to the new digital world from the old, paper-based world.
As organizations retire more of the immigrants and are replacing them with more natives, the organizations are being changed. The old central command and central authority structures are being undermined and replaced by distributed command and control. Technology and the Internet are the catalysts for often informal lines of communication and collaboration that cut across top-down org charts and limit the ability of managers to "control" the work.
The challenge for communities is to help leaders recognize that this shift is taking place--that the old, authoritarian ways of making decisions in the community don't work anymore--the Internet lets citizens and businesspeople route around the old, top down procedures. If your community is worried that too many young people are leaving, could it be in part because they view community-decisionmaking as out of step with their needs and interests? Conversely, what is the community losing in jobs and opportunities because of outmoded control structures that are not able to lead the community successfully in the fast-paced, highly interlinked Knowledge Economy?
Bert Rutan's SpaceShipOne won the $10 million X Prize by sending a ship into suborbital space twice in two weeks. The second of two successful flights took place today, and Mojave, California will likely become a historical milestone alongside Kitty Hawk, North Carolina.
An op-ed piece in the NY Times (registration required) provides another data point to show that outsourcing jobs to other countries is not the national crisis the mainstream media has tried to make it.
The author provides data that shows the U.S., as other studies have suggested, is actually showing net gains from outsourcing. That is, outsourcing low pay, low skills jobs creates other business opportunities that more than offset the direct job loss.
As the author notes, this data is not a great comfort to a region that has lost those jobs. Factory floor workers who have had their jobs outsourced need training and help to be able to compete for the higher wage, higher skill jobs that are being created.
For rural communities, it's another indicator that business as usual just won't work. The Old Economy jobs being lost cannot be replaced by more aggressive industrial recruitment, better brochures, or a new logo--all things I've seen promoted as "proof" of a revitalized local economic development program.
What does work? Here are some things that are important in the Knowledge Economy:
In an indication that the company intends to provide still competition to the regional telephone companies, AT&T has cut their CallVantage VoIP service price by 25%, from $40/month to $30/month.
CallVantage, which works only if you have broadband service, provides local and long distance service nationwide for a flat $30 a month--the lowest call plan we've ever seen, including those offered by some of the cellphone providers.
When you add up how much money the residents and businesses of a community are stuffing in envelopes every month for phone service, it turns out it is a lot of money. Broadband, despite the cost, can produce savings in other areas, like phone service. Anything that helps keep a community more of its money (i.e. broadband) is a very good thing.
Griffin's RadioShark is another piece of the convergence puzzle falling into place.
The RadioShark is an AM/FM tuner that plugs into your computer via a USB port. You can listen to broadcast radio in real time through your computer speakers, but of course, an old-fashioned analog radio would do that as well.
The RadioShark comes with software that allows you to record broadcasts and listen to them later. So if you can't listen to Al Franken or Rush Limbaugh at work, your computer can record those and play them back later.
For iPod fans (both Mac and Windows iPod owners), the software is fully integrated with iTunes, so you can transfer the recorded broadcasts to your iPod effortlessly and take them with you.
What I'd like to see is an integrated AM/FM/TV tuner that does all this. You can buy the TV tuner and record television programs on your hard drive, and the RadioShark does the same for radio. But I want fewer devices that do more. It's only a matter of time before someone combines these functions into one simple box.
Following up on the new Book of the Month (The Hidden Power of Social Networks), here are some of the conclusions from the book, and they may surprise you.
I've been collaborating with Rick Smyre of Communities of the Future on capacity-building needs for organizations and communities, and one of the key concepts we have identified is "learning webs."
A learning web is a small group of people who have a strong trust relationship and who are committed to helping each other learn about and stay current with new ideas, concepts, and information that may be important to individuals in the group.
Do you have a learning web? What about your personal relationship network? Do you have a small group of people with whom you are comfortable asking for help? What about your community? One of the things you can do to help your community get connected with the Knowledge Economy is to help form learning webs centered around economic development, civic affairs, and local governance.
Technology does have a role to play in learning webs. A new generation of inexpensive, powerful Web portal software makes it easy to create a community Web site portal that can be used easily to set up and help support local learning webs.
The Hidden Power of Social Networks (by Rob Cross and Andrew Parker) is the Book of the Month.
In the Manufacturing Economy (1850 to 1950), where you were located mattered because stuff was heavy. Being near an airport, a highway, or a river was a key part of an economic development strategy. In the Information Economy (1950 to 2000), what you had mattered. What kind of technology you had--computers, networking equipment--often created a competitive edge, especially in the last ten years of that era.
In the Knowledge Economy, many goods and services are weightless--software, music, and videos can be delivered over the Internet, among many other services and products. Location is less important, and if you don't already the computers and networking stuff, your business is dead or nearly so. So what counts in the Knowledge Economy?
In the Knowledge Economy, we are awash in an ocean of information. We can't possibly absorb all of it. It flows into our computers in an ever-increasing torrent. It is now impossible to master any field of study; there is simply too much to know. Collaboration is fast becoming not just a nice thing to do, but a business and organizational necessity. To survive and prosper, you have to have a trusted network of associates, peers, and colleagues to whom you can direct questions and get answers.
In the Knowledge Economy, who you know is what matters, not where you are or what kind of technology you have.
Having said that, developing and maintaining a network of reliable colleagues is hard work--but with a big payoff. This book delves into why these networks are effective, how to set them up, and how to maintain them. It is thoughtful and well-written, and mildly academic in style, but the chapters are short and to the point. Reading this book won't put you to sleep. I think it is well worth a read.
For past Books of the Month, visit this page.