Earthlink adds VoIP services

Earthlink faces the same problem AOL is already struggling with--a shrinking market for dial access to the Internet. Earthlink has been staying in the black by slashing customer support and by providing barebones access, as opposed to AOL's tedious, ad-laden interface.

Earthlink has a lot of customers like me, who need occasional dial access from the road, and don't want the dreck AOL ladles out along with it. But I find I need to dial through Earthlink less and less as hotspots, especially in hotels, become more common. As I've written previously, I and many other travelers now pick hotels based on the availability of broadband, not on the kind of shampoo you find in the bathroom.

AOL has tried to keep its customers by extortion--for example, you can't forward your AOL email to another account, which makes it much more difficult to quit AOL if you have used your AOL email address for a long time. AOL is basically saying to customers, "Leave us and your life will be miserable while all your email goes missing for a while." Most other email account providers let you forward your mail.

But back to Earthlink, which is now providing limited VoIP services if you have an Earthlink broadband account. It's a clever move, because the appeal of free calling (at least to some of your friends and family) will help sell the access part.

We're going to see more bundling of services--the phone companies are trying to win back some broadband customers by bundling local, long distance, and broadband, and the appeal, aside from saving a little money, is that you potentially go to one bill from three. In theory, you should also be able to get better service and customer support (in theory).