Exploring the impact of broadband and technology on our lives, our businesses, and our communities.

Buy out your local phone company

Information Week has an interesting article about SBC and Verizon. The two big phone companies are selling off their rural landlines to raise cash to run fiber to their higher density urban and suburban customers.

So instead of complaining about your local phone company, buy them out! The neat thing here is that if you buy out the lines, the customers come with them, so you have instant cash flow. Here's the business plan:

  • Form a coop.
  • Borrow money and/or get funds for starting coops from the USDA.
  • Buy out the phone company.
  • Start offering services and billing customers.
  • Develop long range plans to offer broadband; include VoIP services and other advanced services to help make the transition financially sound.

I've obviously oversimplified this a good deal, but coops are a tried and true business model that have successfully offered wireline services in rural areas for decades. And fiber is nothing more than another cable. If coops have gotten a cable to their customers in the past for telephone and electric services, why can't they do it in the future?

Technology News:

Light updates through August 9th

I'll be on vacation through August 9th, and updates may be light. Have a great week!

Technology News:

Broadband policy changes needed

CNet has a terrific article on community broadband and the policy issues surrounding community development of telecom infrastructure. It's a must-read article; it's long but provides an excellent overview of community telecom landscape, including the benefits communities are seeing, the anti-competitive opposition from the big companies, and the lackluster support for these initiatives at the Federal level.

Bottom line? We're not doing enough in the United States to stay competitive with the rest of the world. Our fractured approach to creating world class networks is being manipulated by special interests and anti-competitive forces, and the Federal government is doing enough. This is depressing stuff, but needs to be thought about carefully.

South Korea is pointed to as an example of how this is being done right. I often reference South Korea myself, but we need to remember South Korea is smaller than two-thirds of the states in the U.S., so the national government there is dealing with a scale that is much smaller. Furthermore, because it is small, there are fewer layers of government.

As much as I would like to see state and Federal help pick up steam, I don't think communities can wait--the risk is too great that the state and Federal governments never do get their act together. Community and regional projects, funded modestly with modest goals, can and will get the job done over time.

Cellular providers choke off innovation

The EETimes has an interesting article on how U.S. cellular providers are choking off innovation and profits in the electronics industry. As I have long predicted, cellphones are absorbing the features of standalone gadgets like PDAs; PDA sales have been flat for some time. One of the hottest "gotta have" gadgets is the Palm Treo 600, which is a cellphone with the Palm PDA built in.

So what's the problem? Fewer things (and fewer chargers) to lug around sounds good, right? Not when you can't buy any of the new gadgets on the open market. Try buying JUST a Treo 600. You can't do it. You have to buy a cellphone plan with it; when you do so, you get a discount off the "Manufacturers Suggested Retail Price" (MSRP), which we all know means nothing in an open market.

By tying cellphones to service plans, the cellular companies have created an odd kind of monopoly, in which they have captured and now control the marketplace for handheld consumer devices. The EETimes article discusses the potential impact on the digital camera market--as cellphones get megapixel cameras built in, the digital camera marketplace will disappear. Not only that, consumers lose choice and competition, which keeps prices low. MP3 players are another threatened market; by adding extra memory, cellphones become music players, and the MP3 marketplace disappears.

Consumers are already losing in this situation, and it will only get much, much worse. Bundling, which is what the cellular providers have been doing, is a classic strategy for locking a marketplace up and creating a monopoly. In effect, gadgets like the MP3 player and the digital camera become free, in the sense that the real cost is hidden in the cellphone service contract. And the cellphone companies are now demanding two year renewals on service contract, making it harder and harder to switch.

Microsoft destroyed the market for Web browsers in exactly the same way. Internet Explorer, by giving it away, wrecked the market for every other company. But Internet Explorer is not really free; Microsoft bundles the cost of IE into the cost of Windows--you pay for IE whether you use it or not.

Ironically, just as cellphone number portability is available, it is becoming harder and harder to make use of it. I'd love to have a Treo 600, but my cellphone provider does not offer it, making the feeble and pathetic excuse that "no one wants it." Uh huh. That's why Palm is making them as fast as they can. But the electronics industry is groaning as well. All these cellphones are being marketed at low margin OEM prices directly to cellphone service providers. Profits are nonexistent when you can't move any product at all at dealer or retail prices. It's the same squeeze that Walmart uses on its vendors--sell to us at your lowest possible price or we'll buy from someone else.

In the short term, consumers get lower prices (Walmart) or more features (cellphones). In the long term, when choice is driven out of the marketplace, we all lose bigtime.

Technology News:

Broadband is a "necessity"

A Ziff-Davis news article chronicles a series of new broadband projects and applications using broadband, and calls broadband a "necessity."

Big Stone Gap, Virginia is keeping some employers in town and attracting new ones with the help of their fiber network. Led by Skip Skinner of the Lenowisco Planning District, the region has been laying fiber in Emtelle microduct for the past year, building a regional fiber backbone and making fiber available to downtown businesses in Big Stone Gap.

Design Nine has been working with Skinner and Lenowisco Planning District since early spring on a telecom master plan for the entire region, and of course, the fiber buildout is a cornerstone of future plans.

Community news and projects:

South Korea is laughing...

I reported here last week on new data that shows that broadband is now in about 30-35% of American homes. The new study was widely reported in the media, and Anthony Townsend, who is doing an extended study in South Korea on the social and economic impacts of broadband in the country, reports that the news "...made my Korean friends laugh at how far behind the US is."

South Korea has achieved virtually 100% broadband penetration, with DSL and cable broadband available nearly eveywhere, and fiber to the home is quite common. South Korea has a national goal of fiber to every home and business by 2008. What is the goal for your region and community?

Technology News:

Broadband use soars in the United States

There are still plenty of community leaders and elected officials who are not taking broadband seriously. Bluntly put, it's a critical economic development issue. Ignore it at your peril.

This article that summarizes recent growth in broadband use in the U.S. is a must read for economic developers. If your community is behind in broadband use compared to the general population, you have a serious problem that demands immediate and continuous attention.

  • On the national level, the news is excellent--nearly 75% of the country is now using the Internet. How does your community compare?
  • Half of those Internet users now have broadband access, or about 35% of the entire U.S. population. Again, how does your community compare?
  • Even more significant is the month to month growth in broadband--this data is from February 2004, and growth is estimated at 2% a month, meaning that as we read this, broadband use in homes may already be as high as 50% of the population.
  • In the business sector, nearly 77% of U.S. workers have broadband in the workplace. Can you say that for the small businesses in your community? Do you still have leaders who don't think its an economic development issue? How will your local businesses (without affordable broadband) compete with businesses that do?
  • Finally, more women are online than men in key demographic sectors. Guess who does most consumer buying in the U.S.? Again, how does your community compare?

Wondering how to get your community leaders more interested? How about taking one out to lunch next week and reviewing this data with them?

Web tales

I'm always amazed at how badly some Web sites perform. Here are two examples I found yesterday.

I visited the site of a national architecture/design firm that is well known. I could overlook the annoying Flash animation on the home page that made it virtually impossible to read anything (a product of the MTV generation, undoubtly, who believe that any image that remains on a screen for than ten seconds is "old fashioned"). But within two clicks, I found myself on a page that informed me that I was using an "antique" browser and that I needed to immediately upgrade to Explorer 6.0. Yes, the one that CERT, the national Internet security folks have said is a serious hazard that should not be used. It is supremely arrogant for a company to ridicule potential customers by telling them they have "antique" browsers (I was using the latest version of FireFox, which was released about three weeks ago--hardly "antique"). It costs almost nothing to design a Web site that works well on a variety of browsers. It is intellectually lazy not to do so, and from a business perspective, just plain foolish.

But wait--it gets better. This national firm also has a Web design division. When I clicked on that link, I was taken to the home page of one of these firms that buys up domain names and sits on them. Huh? You want me to hire you to do Web design but your own Web site link doesn't work? I'll pass on that.

We're moving a few blocks away next month, and I decided to see if I could DSL from Verizon. Verizon has finally adopted the strategy of most of the other phone companies, which is to price DSL at $30 to compete with the cable companies' Internet service, which tends to run $10-$15 more. I quickly got to a page that told me to enter my area code and phone number, and in a "few moments" it would tell me if I could get DSL service. I waited a "few moments," staring at a little blinking animation that was supposed to tell me something was happening. I gave up and went on to other work, but left the browser window open. About an hour later, I checked back....still blinking, still no indication of whether or not I could get DSL at the new house. Hmmm...think I'll stick with cable modem service a while longer.

How do your community, local government, and economic development Web sites rate? Do they work properly? Do they expect visitors to have a specific browser? Was the design last updated in 1998? Would you still be using paper brochures and documents that were last updated five or six years ago? If no, why are you doing so on your Web site? Who is delegated to check your Web site regularly to make sure that it still works? While doing some work for a client recently, I found that a little piece of software that had been installed to animate some pictures no longer worked on most browsers, and left an image on every subsequent page of the site, right in the middle of text and other images. No one at the company had ever checked recent browser versions against the site. It turned out the code was six years old, and was badly out of date.

On the Web, you get what you pay for. If you don't spend any time or money keeping your site fresh and up to date, you are not going to get the visitors or results you expect.

Technology News:

The iPod goes to school

In a widely reported story, Apple's iPod will be given to all Duke University freshman this fall.

The handheld computers will be loaded with course materials, lecture notes, and other university-related materials. While at Virginia Tech, I was involved with freshman orientation (providing information on university computers and networks), and I can tell you the incoming students get an enormous stack of paper, most of which is probably never read.

Someone probably did the math on the cost of duplicating what is certainly hundreds of thousands of pages of materials and the related cost of shipping, storing, organizing, collating, and distributing it. My guess is it came within a few bucks of buying iPods in bulk and putting all that stuff on them (it would take about 15 seconds over Firewire to load them).

One of the neat uses for an iPod in a university environment would be to provide audio tours for new students--how to use the library, how to find the dining hall, how to add and drop classes.....all sorts of stuff that students could quickly dial up and listen to.

My guess also is that they are shifting the cost of printing course materials to the students as well. Instead of printing class notes and lecture materials, they are preloading the files on the iPod, and students choose to print them, or not. It could be that Duke discovered they were actually saving money by giving out the handheld computers.

Of course, they also store and play music, which virtually guarantees that students will use them. It's a brilliant and innovative concept.

Broadband everywhere?

We just rented a beach house for a week, and the contract had a list of amenities. To my surprise, broadband Internet access, a computer, and WiFi comes with what is a very moderately priced beach rental.

It's one more signal that your region, to be competitive in the global economy, needs to be working with your local hospitality, recreation, and travel businesses to make sure they understand this is what travelers want and expect.

If your local businesspeople are saying they don't understand it or don't think it's worth it, then you have an education and training challenge to help them identify what they need and why they need it (they need to keep customers coming). And your region needs hotels, motels, restaurants, and recreation spots to have these services. It's no longer some esoteric marketing strategy....it's become part of the base services package, like electricity, water, and sewer.

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