Exploring the impact of broadband and technology on our lives, our businesses, and our communities.
Take a tip from what Europe is doing wrong, and use it to give your own region a little boost. This report says businesses are moving their plants and investments into the U.S. and Asia, where the regulatory climate is less onerous.
Do your economic developers regularly talk to local businesspeople to find out about red tape problems? Can you do more to make it easier to start and to run a business in your community or region?
And do you have a modest program to attract European businesses to your area? How about some welcome pages on your site in several different languages? Do you have the phone number of one or more interpreters who could help with questions and negotiations in a different language?
It turns out that kids who have spent years playing video games learn to use complex information systems more quickly. The U.S. military reports that new recruits pick up the use of highly specialized and complex data systems easily, compared to youth in other countries, where some of the same systems are exported and in use.
Well, that's a bit of good news. Unfortunately, those same kids can't balance a checkbook or calculate a tip after a good meal in a restaurant. I guess that's why some cellphones come with a "tip calculator" built in, which has always seemed redundant to me since virtually all phones come with a calculator. But I guess a "tip calculator" relieves you of the heavy responsibility of understanding percentages and how to multiply.
We have an education crisis in the United States. We're graduating kids from college that don't know how to evaluate a credit offer, use a checkbook, or calcuate a tip. If you are running a business and need workers, are these folks you want in the hiring pool?
A Pew study found that the college grads were worst with respect to math skills. This parallels my own experience with younger workers. There is a myth that younger people are somehow technologically more savvy and skilled than older workers, but being able to download music from an online store and getting it onto a portable music player does not necessarily translate into the kind of workers we need in a highly competitive global Knowledge Economy.
What about schools in your region? Do your high school graduates have the right math skills? Has your school board initiated an across the board review of math and science curriculums to make sure they are teaching the right skills (and graduating competent students)? Does your school system have an advanced technology vocational/technical program that teaches networking, structured cabling installation, and programming? If not, why not?
I have been following news on the health effects of radio frequency radiation for twenty-five years, and I remain concerned about the possible effects of being bathed in microwave frequency radiation from cellphones, portable phones, and wireless Internet adapters. Keep in mind that all those devices use the same frequencies that a microwave oven uses to turn hot dogs into charcoal, albeit at lower energy levels. There has been a long, muted debate about the dangers, with the industry steadfastly maintaining there is no health risk, and some scientists and researchers much more concerned. Keep in mind that the tobacco industry maintained for decades that there was no health risk from smoking.
This study from the UK suggests that mobile phones may be a source of brain tumors. The study seems broad enough in scope to produce good data, so I view it as an encouraging sign. The researchers interviewed thousands of people with brain tumors to find out about their cellphone use, and were not able to find a connection between use the incidence of tumors. I don't think the debate is over, though. One possible flaw in the study--getting a brain tumor often means you may die in twelve to eighteen months, and the researchers admit that the data could be skewed because there were unable to interview people that had already died.
Until this is all sorted out, I would recommend using a wired headset or earpiece as much as possible with your cellphone. Remember that those wireless Bluetooth earpieces also use microwave frequencies to communicate with the phone.
Update: This study was funded by several cellphone manufacturers, which makes the results more suspect.
If your job involves working with youth, or if it should (economic developers take note), you may want to read this article about the kind of people that visit Apple's iTunes Music Store. You might call people that fit the profile the "iPod Generation."
Not only do these folks comprise nearly 14% of everyone on the Internet, they have very specific interests and preferences, and I'm not talking about their musical preferences. If you are wondering why young people keep leaving your community or region, or why you can't attract young workers to your area, you should probably print this article out and circulate it widely in your community while asking, "What do we have that is of interest to these young people?" Some of the interesting data includes:
If you want to solve the disappearing youth problem in your community, you have to start by understanding their interests. Here's an easy way to get started.
As many rural areas of the country continue to overbuild low end business incubators and pin their employment hopes on just one more call center, opportunities to step away from the me-too crowd and do something bold and different continue to slip by.
This BusinessWeek article (hat tip to From On High) describes the Halo Center, which is the next generation of business videoconferencing. This technology has been driving business location decisions for several years, but still continues to stay off the radar of many economic development organizations.
In a global Knowledge Economy, a business can't afford to send someone on a plane to every meeting. There are too many of them, in too many places too far away. So videoconferencing has already become a staple of the global economy. The Halo Collaboration Studio is an immersive, next generation videoconference environment, not just a camera stuck on top of a PC. The goal of the Halo Center was to create a virtual business meeting that felt as much as possible like a real meeting.
Designed and sold by HP, the system works extremely well. Multiple large screen HD monitors, professional quality cameras, and high end audio provide a high quality meeting experience.
Yes, it's currently expensive--too expensive for most companies. But if a region is trying to distinguish its economic development efforts from other areas of the country (and the world), why not invest in a shared facility like this? Few businesses need or want this as a full time operational cost, but what if a business could lease this by the hour locally? All of a sudden, running a business in a rural community comes with opportunities you can't get anywhere else.
This parallels a suggestion I made almost two years ago along the same lines--use inexpensive supercomputer clusters as an economic development tool. Low end business incubators, with no distinguishing business tools attractive to aggressive Knowledge Economy businesses, stuck out in the woods far from downtowns are not going to make a region competitive. Economic developers need to be investing in the next big thing, not the last big thing. The very life and future of their communities is at stake.
But wait....there's just one more thing. Guess what Halo Centers need to work?
That's right--high performance, affordable broadband, not just to the building, but across the entire region so that you have a big pipe all the way back to a major Internet connect point. High performance regional networks are now as important to business as sewer, water, and highways were forty years ago. What is your region doing to make sure you have what you need?
In yet another example of "...the sky is NOT falling," video downloads of popular TV shows appear to be actually raising the ratings of some shows.
In other words, people are downloading shows they have not watched on TV, and then decide that a) they like the show, and b) they tune in during prime time to watch it.
So this is an interesting development, and not one that I (or anyone else, for that matter) predicted. It never hurts to try something new--if it works, you do more of it. If it doesn't have the impact you expected, hopefully you stop and try something else. That's much better than claiming the world is coming to an end, as the entertainment industry has been claiming since the development of the VCR.
This article on the problems of smaller New England towns and communities could apply easily to most rural communities in America--youth leaving, lack jobs, decaying downtowns, and sprawl.
While many rural communities might claim they do not have the problem of expensive and overpriced housing, the opposite problem of too little good quality middle class and multi-family housing has the same effect--no one wants to move into a community without good neighborhoods and affordable housing for families. And businesses don't want to move staff and workers to an area where good quality housing is not available.
This story is worth a read, and is an excellent analysis of the problems (and some solutions) of rural towns. Check the right hand sidebar for an interesting look at the problems of not working regionally on problems.
Northern Ireland is the first country in Europe to have 100% availability of broadband (typically DSL) to every home and business. Government investments helped get the job done.
But the real measure is impact. The CEO of the MJM Group, a highly specialized joinery firm in the country, had this to say:
"It would have been impossible to have achieved our export growth without broadband internet access which came to Rathfriland in 2004..."
A small northern Ireland company is expanding internationally because of broadband. What could firms in your area do with affordable broadband?
I still see too many community organizations taking their Web sites for granted. It's not uncommon to find community and economic development Web sites that are badly out of date, with stale information, poorly designed graphics, and/or hard to find content. A new study shows that people form a first impression of a Web site in as little as 50 milliseconds. Researchers previously thought that it would take at least a half second to do that.
The Web encourages a short attention span, so your Web site has to look as good as you can make it. Your Web site is selling your town, your businesses, your group, or your local government. What story is it telling to visitors?