Exploring the impact of broadband and technology on our lives, our businesses, and our communities.
Microsoft's new search engine, called Live Search, looks pretty good at first glance. It looks almost exactly like Google, which is probably a wise strategy. Many of the other search engines have interfaces that are quite different, and probably put some people off with all the options and choices. I tried a few test queries and compared them to what I get on Google, and Live Search appears to do a very good job of cutting down on non-relevant results. It also seems to do a good job at finding the most likely "best fit" items, which are usually what you want to see on the first page. Finally, the system also seems to be making an strong effort to index blogs; I found several items in search results that pointed to blogs that I had not seen on other search engines.
And of course, it has ads that also look just like Google's. If any company has a chance of unseating Google as the king of search, it is Microsoft, and it looks like they learned some lessons from their earlier attempts at search.
This falls squarely into the "What were they thinking?" category. USA Today has an article in today's paper about the Hubble space telescope, which is now relatively old and needs upgrades and repairs. Yet NASA and its "high tech" contractors built many parts of the device in a way that makes it almost impossible to repair or upgrade in space!!
So they are designing and building a SPACE-based device and never thought to ask themselves, "How will this be fixed or upgraded?" Just an example of why it is so important to do due diligence with technology vendors. The fact that they are building high tech equipment does not mean they know what they are doing. This is especially true with communitywide broadband systems. Many vendors are simply selling repurposed corporate and institutional network gear that may work okay for small and pilot community projects, but the stuff does not scale up well to support multiple service providers or thousands of subscribers. You have to take the time to check out vendors and their promises (Disclaimer: Design Nine helps communities do just this--we make sure the hardware and systems you are buying fit the job).
If there was one thing everyone was talking about at the annual Rural Telecommunications Congress conference, it was open service provider networks. My talk discussed why they work financially (demand aggregation, across a whole community or an entire region, really pays dividends--literally). But vendors were also talking OSPN systems, and it is great to see systems coming into the marketplace that have been designed specifically for communitywide broadband use.
There are some basic priniciples that define a true open access system:
It is an exciting time for communities. We finally have the broadband systems to compete in the global economy, and not only that, we now know how to build and pay for them.
I now have the ability to access Google Maps from my Treo cellphone/PDA. I ran across a reference on the 'net about someone doing this, and in a couple of minutes I found the software; it is free. You also have to have Java installed on your PDA, and it turns out that IBM has a free Java distribution for Treos (IBM has really embraced the Free and Open Software movement).
It took about ten minutes to download everything and then upload it to my Treo, and two minutes after that, I was looking at a Google map of Blacksburg on my phone. I travel a lot to new places, and this software is going to make my life a lot easier. I have been experimenting with GPS navigation systems lately (a lot of rental cars come with them now), and I have been underwhelmed by my experiences with them. They are not only distracting to the point of being dangerous, but I find it takes a lot of fiddling to set up routes correctly.
The big attraction of GPS systems, is not, as you might think, the "you are right here" feature. If you are lost, it does not help much to know where you are lost. What you really want to know where to go. And a good map, downloaded on demand, is often all I need. I don't really want something shouting at me, in heavy traffic, "Make an immediate U-turn now!" And yes, one GPS I have used does that quite often.
The magazine Killer App has a must read article on how fiber infrastructure has turned the rust belt economy of Wales (abandoned coal mines and steel mills) into a global powerhouse. The key: a steady investment in fiber over a period of years turned into a magnet for Knowledge Economy businesses looking for a reliable workforce, reasonable cost of living, and affordable broadband.
Oh, and there was one more thing. Wales had excellent electrical power because of the former demands of the steel mills. The region was able to attract large data centers because Wales had an unbeatable one-two punch: world class fiber infrastructure AND reliable electric power.
Finally, Wales has adopted an open access model, meaning they did not try to create a new government monopoly on telecom services. Instead, they are encouraging competition among service providers to ensure a rich variety of services that can meet any business need as well as keeping prices low (because of competition).
This is an article you may want to print out and send to every local elected official and economic developer--especially those that think telecom is somebody else's problem. It is an excellent case study of a region that pulled its economy out of a nose dive and successfully created economic prosperity.
Ken Pigg, from the University of Missouri, has been studying community use of technology for more than a decade, and is among a handful of truly informed experts about community technology issues. At his RTC session, he talked about communities and the challenges they are facing as they try to grapple with the issue of broadband.
Pigg started off by noting that "...broadband is the base of the economy." I could not agree more, but we still have many economic developers making decisions for communities that have not yet figured this out. Ken went on to list three specific issues that communities have to deal with.
Pigg's main point was that local leadership (or the lack of it) can make or break broadband projects. Are your local leaders technology savvy? Do your economic devlopment leaders make broadband a central part of the overall economic development strategy, or are they constantly doing another "study" without ever making significant investments in community broadband?
I am attending the Rural Telecommunications Congress Annual Conference, and as usual, it is loaded with excellent speakers. The opening keynote was presented by two representatives of the EAST (Environmental and Spatial Technologies) education program. EAST may be the most innovative approach to K12 education in the country. Typically offered as a year long class in high school, EAST students are presented with real community problems and issues and are told to solve them.
To help them do this, a typical EAST classroom has $700,000 in hardware and software, purchased from participating vendors for about ten cents on the dollar. EAST students are given no training on any of these systems, because it is literally impossible to train teachers to be competent in such a wide array of systems. Instead, EAST students are expected to figure out how to use the systems themselves and to work together to use them as part of the class projects.
And indeed, it is expectations that sets the EAST program apart. Students are not given an option to drift along through the class. Instead, EAST sets high expectations in terms of time, commitment, and effort from day one. The EAST classroom more closely resembles a business work place, and has the kinds of software and systems used by businesses. The program focuses on students being in charge of their own learning and growth. EAST teachers are facilitators and managers. EAST teachers don't regard students as empty vessels into which to pour measured chunks of memorized "knowledge."
An EAST project described in the talk involved going out into rural Arkansas and conducting a door to door survey of households to assess broadband availability. Students then created sophisticated GIS maps to show the actual patterns of broadband availability and use, as opposed to the FCC method of simply saying a zip code area has broadband if an incumbent can deliver service to a single subscriber.
EAST programs are in 225 schools in five states, but the program started in Arkansas, where more than 145 schools use the EAST program. After hearing about EAST, I have only one question: "Why doesn't every school in America have an EAST program?"
If you needed proof that the US Patent and Trade Office (USPTO) has problems, look no further. The USPTO just granted Cisco a patent on the triple play, which means delivering voice, video, and data to the home. Cisco does not have much a presence in the Fiber To The Home (FTTH) market because their gear is designed for corporate and institutional networks, and is not really the first or even second choice for community broadband systems.
Like a lot of companies, Cisco has apparently decided if they can't innovate, they can at least sue. The notion of "triple play" is so common that it is laughable to think it could be patented, but we're talking the Federal government here, in a perfect illustration of why you really don't want Federal bureaucrats helping too much with local broadband. You would likely end up with some Federal agency defining broadband as 256 kilobits, or about one one-thousandth of what other countries view as acceptable. Oh, wait, that is what we have--it is the FCC's definition of broadband.
Anyway, I digress. This patent is likely to be challenged early and often. There are numerous other companies that have been working in this field, and Cisco's only (weak) claim to the patent is that they filed it in 2000, before there were too many products on the market that actually implemented this.
Communities need to deal with broadband locally. The Federal government simply does not have the cash to rebuild the entire telecommunications infrastructure of the United States over the next ten years, so waiting for the Feds is an exercise in futility. But there is some good news: there is plenty of money to rebuild local telecom infrastructure. You just have to know where it is. And no, it is not at the state or Federal level.
Network Computing has a short article with a headline that touts, "City governments are offering metro wireless services with speeds and latency that can't be beat." Sounds interesting, right? But if you read all the way to the end, where the article discusses the fabled WiMax, which will supposedly solve all the world's broadband problems, you find out that WiMax's multimegabit speeds drop to "1 to 2 megabits only at the outer edges."
So WiMax looks a lot like DSL--great if you live near an access point, but the farther away you are, the less you get from it, until even DSL or a cable modem connection is going to provide better and more consistent throughput. You have to read the fine print when looking at vendor promises.
I strongly encourage communities to invest in wireless, but only as part of an integrated strategy that includes both fiber and wireless, with wireless designed primarily for mobile uses. Over the long term, wireless can be more expensive than fiber when you look at the total life cycle costs, and if you are trying to design a system that pays for itself over time, it is difficult to do that with wireless by itself. An integrated fiber/wireless design, on the other hand, can actually return money to the community for other community and economic development uses. Design Nine specializes in helping communities and regions design and build such systems. Give us a call or drop us a note if you would like more information.
Microsoft's MSN search and news site is trying to avoid Google's fate in Belgium, where a court told the search company to stop filching newspaper articles from the Web sites owned by the newspapers. Google would show the first few paragraphs of an article, and then provide a link to the rest of the article, claiming fair use. But of course, there were ads on the Google page and so Google was benefiting from someone else's copyrighted content. The Belgian courts told the company to cut it out. So Microsoft, which apparently does the same thing, is negotiating with the newspapers over the issue. The obvious solution is to share ad revenue with the papers. Less money for the search sites, but then, they would be doing things fairly and legally, which should not be difficult concepts.