SportClips has decided that it does not really want to cut your hair unless you give them your full name, your email address, your phone number, and your birthdate.
For a haircut.
Some months ago, they instituted an online scheduling system so that you can schedule your haircut. And of course, there's an app for that.
Technically, you can still walk in, but if you do that, you still have to sign in, and the system thoughtfully tells you that you have to get in line behind everyone that scheduled a hair cut, including people that have not even shown up yet. And so, if you walk in, you are usually told there is a very long wait.
The relentless solicitation of personal data like birth date (for a HAIRCUT!!) is not only tiring, it's an insult. Companies that do this, like SportClips, don't see us as customers anymore, they see us as data. The haircut becomes incidental to the data harvesting.
I now get my haircut at a new local establishment with wonderful service. The staff there are all former SportClips workers. They told me today that business is booming.