The former Soviet satellite Estonia has embraced WiFi, according to a BBC report. Admittedly, Estonia is small--smaller than some larger counties in this country, but that's a clue that this is can be done at the local level.
The country has more than 280 WiFi hotspots (how many does your county have?) covering more than two-thirds of the country, and every hotspot has an attractive and easily identifiable blue and orange sign. Here in the United States, you find hotspots in urban areas by looking for chalkmarks on the sides of buildings--not exactly a well-organized economic development strategy.
As entrepreneurs, business owners, tourists, and families drive through your community, can they easily find WiFi hotspots? Good signage is good marketing, as the signs effectively shout out, "We're connected here....we get it."
But the article gets better. Estonia's government has wholeheartedly embraced technology, with government meeting rooms fully wired and broadband enabled (again, can you say the same about your town or county supervisors?). And here is the money quote that should send chills down the spines of economic developers who still think their job is bricks and mortar:
...."You don't need to invest in an office anymore," Haamer says. "You have an idea, a computer with a wireless card, and a space to work (at a cafe with wireless). You can use your time more efficiently."
So if there is a trend (and there is clearly a trend in Estonia) to move away from bricks and mortar offices for business, how do you measure business activity in your community? It's a conversation you need to have.