In the future, will everything cost 99 cents?

For about a week now, there has been a thread running around the InnerTubes about how the ebook readers are changing publishing. The Kindle is slowly taking hold, and though I was an early skeptic, there does indeed seem to be a place for a dedicated book reader. Amazon has made it so easy for authors to self-publish that many new authors are skipping the traditional New York publishing house route and simply putting their books on Amazon as an ebook. And money follows.

There are two sweet spots for pricing: 99 cents and a dollar and ninety-nine cents. At the former price, lots and lots of people will take a risk and try an unknown author. Amanda Hocking, in the past year, has sold almost a million ebooks--she doesn't make much on each sale, but she's made enough to quit her day job and work full time as a writer.

Apple started this with the ninety-nine cent music download, which was supposed to kill the music industry. What it killed was the record store. The book business has turned out a bit differently. The big box book stores (Barnes and Noble, Borders, Books a Million) killed the independent book store, and the big box book stores are killing themselves (see the sad slide to bankruptcy by Borders).

What's next? Well, the death of TV is already well underway, with the traditional TV channel business dying a slow motion death. Look for cable TV companies to follow in their footsteps.

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