The entertainment industry, according to Jeff Jarvis, has dumped the notion of thinking about TV as primarily broadcast and cable. Jarvis says TV execs are redefining TV to include a variety of distribution mechanisms that includes broadband as another way to package and deliver content. And IP TV is going to spawn a whole new kind of ad-supported television programs.
Disney announced this week that they are going to begin distributing many of their television shows via broadband, with ads built in.
The sixty-four dollar question is what that will do to broadcast television. I was surprised as everyone else when video downloads in the iTunes store sent more people to their "old" televisions to watch the iTunes-available shows. It's an interesting time for entertainment, and good for viewers, who get more choices.