TV now includes broadband

The entertainment industry, according to Jeff Jarvis, has dumped the notion of thinking about TV as primarily broadcast and cable. Jarvis says TV execs are redefining TV to include a variety of distribution mechanisms that includes broadband as another way to package and deliver content. And IP TV is going to spawn a whole new kind of ad-supported television programs.

Disney announced this week that they are going to begin distributing many of their television shows via broadband, with ads built in.

The sixty-four dollar question is what that will do to broadcast television. I was surprised as everyone else when video downloads in the iTunes store sent more people to their "old" televisions to watch the iTunes-available shows. It's an interesting time for entertainment, and good for viewers, who get more choices.

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