Take rate is an industry term for the number of customers that agree to buy a service. Take rates are notoriously hard to predict, and historically, take rates for services like telephone and cable service have been very low (e.g. 10%, 15%), meaning it takes years to get most households connected to a new service.
The town of Nuenen, Holland recently installed a blown fiber to the home, open access network, and had a remarkable 96% take rate. This means that essentially, every household that is likely to be a customer became one as soon as the service became available.
This is the global competition.
While U.S. incumbents are gingerly sticking their toes in the waters of *real* high performance broadband by grandly promoting one or two trial projects, overseas, communities are just going ahead and doing what needs to be done. Nuenen's open access network means customers have a choice of providers for their services. Nuenen is proof that not only can it be done, but that there will be customers waiting when the duct goes by the house.
Emtelle, which provided the microduct for the project, has a short video and a four page description of the project. There is some sales stuff in both, but I believe microduct is an excellent approach to implementing community broadband networks.