Netflix kills Qwikster

Netflix has announced that it has abandoned plans to split its business in two and make customers to two different sites, depending on whether they want to rent a DVD or watch something instantly via the Internet. It was actually much worse than that, as they were also going to make customers have two different and separate billing accounts. The invisible hand of the market, when left alone, usually fixes stupidity like this, and it did. The aborted Netflix split will be the fodder of business school case studies for a long time, ranking right behind the "New Coke" introduction as one of the dumbest business decisions ever.

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