The clash of the Titans is on....Netflix and HBO are taking the gloves off in Northern Europe. Both content companies are ditching cable and satellite TV to offer their movies and "TV" shows as IP-TV offerings. No cable or satellite TV subscription required. Meanwhile there are bunches of small start ups that are negotiating "channel" line ups for a pure IP-TV offering; their plan is to offer bundles of niche channels (e.g. The Food Channel, the Golf Channel) at a very low monthly subscription price. Once subscribed, you can pick out any show you want and watch it anytime you want, much like Hulu.