I have been writing about the dire threats to privacy for many years, and the recent disclosures about the extent of Facebook privacy abuses is, perhaps, finally raising more awareness that Facebook is not actually "free" in the sense that Facebook users don't pay a price. Facebook users pay with their personal information, not only when they register for an account, but every time they post anything. Facebook logs every single interaction, and has software AI that makes inferences about every post--what you like, your political leanings, what you eat, your hobbies, where you have been, both locally and on vacation. It never ends, what they are vacuuming up.