Just as the cellphone companies are about to start marketing Web sites with the .mobi domain name, ESPN announces that they are dumping their mobile phone service, which came bundled with lots of sports content. It turns out that few people are interested in watching sports on a two inch screen. That's the problem with cellphones; they are phones, not televisions, and just taking content that works with other devices and shrinking the picture does not always work. And it begs the question: What on earth are the cellphone companies thinking with the .mobi domain? Don't they read the news?