The Daily will sell for $1 per week

The Daily is the new online newspaper that will be designed expressly for the iPad and other tablet devices. Developed by The News Corporation, the weekly subscription will be priced at 99 cents, or about $4 per month. By comparison, many newspaper subscriptions are closer to a dollar per day. I have long maintained that the extremely low cost of online distribution of content, even for video, should drive subscription prices down, but most newspapers and magazines have stubbornly kept their online subscriptions close to the cost of the dead trees subscription out of fear of cannibalizing the old media version. But The Daily has no old media version to worry about, and I expect it will be very popular. And with its success, we will see lots of other start ups jump in with similarly low cost online-only subscriptions. And perhaps we will finally see some of the old media adjust to the new reality.