"VoIP's gonna be huge." That's what the Register headline says, and the article goes on to say that the traditional telcos are running scared--that telco VoIP offerings are being rolled out because the companies fear that if they don't, VoIP upstarts will steal all their voice business.
The article goes on to say that advanced services--IP TV, gaming, video on demand, home security, etc.--will be where the real profits are in the future. Voice telephony will be just one of many broadband services, and the telcos have to adjust or die.