MediaMemo reports that Apple has quietly begun to talk to some TV networks about making all their content available on the iTunes Store for $30/month. This might not sound like a good deal for the TV networks, but in fact, it is very bad news for the cable TV and satellite providers. With an economy in the doldrums and millions of households looking for ways to save money, a $30/month Netflix-style subscription for most popular TV content might look very good compared to $50-$60 per month for 500 channels of blah.
When thse schemes come up for discussion, someone always brings up network news and the cable news channels. But who watches that stuff? Not anyone under 30, and even other demographic market groups now often turn to the Web first, rather than TV.
TV on demand is coming, and the cable TV providers are going to be the big losers.