USA Today wrote an article about a month ago that I just stumbled across that's worth a read if you live in a rural area. The article details some of the new breed of rural wireless ISPs (WISPs) that are changing the way broadband is delivered in rural communities.
I am constantly surprised at the number of people who believe rural farmers don't want or don't need broadband. It's a myth, pure and simple. An ag agent told me over a year ago that half the cattle in Virginia are sold over the Internet. I met a farmer in southern Illinois last year that had built his own WiFi network to connect up weather and moisture sensors on his three farms. As we sat in his 150 year old farmhouse, he pulled up real time weather information from his sensors; he checks moisture levels every day without having to waste time riding around--he is using technology on a family farm to be more efficient and increase production.
The USA Today articles chronicles the work of big and small wireless firms, with an emphasis on the small outfits. One used an old farm silo to mount the antennas that supplies broadband to his customers. Another got into the wireless business to sell off expensive excess bandwidth he needed to run his own business.
As you read this article, one thing you notice is that these are not typical Manufacturing Economy businesses. They are not building manufacturing plants and office buildings. They are not renting space in business or industrial parks. They are not even renting space in the local business incubator. Many are home-based.
Does your economic development strategy include: a) Identifying these businesses (clue: they aren't relocating to your area and are not in your business park), and b) Providing capital, business planning and management, and marketing assistance?
These are "classic" Knowledge Economy businesses; they don't fit any of the old business stereotypes. But they are creating jobs and income in rural communities, and providing a valuable service as well.