The provincial government of Ontario is spending millions to help rural communities get high speed broadband. They have a nice slogan: "Turning miles into milliseconds." And that is really what it is about; rural communities have traditionally been isolated because of distance--many miles to major population centers and jobs. Broadband is the 21st century equivalent of the interstate highway, getting people closer to jobs, businesses, and economic development opportunities. The provincial government is providing a one-third match for the telecom investments, which is a big incentive for communities to get organized, raise awareness, and get started.