The quote from the great movie "Casablanca" is evergreen, and can be re-purposed as "I'm shocked, shocked, that the cable companies are fudging their coverage data."
This article details intercepted emails from two different cable companies that admit they were intentionally fudging their service areas to stop public broadband funds from creating competition. In other words, the incumbents want to keep their monopolies, don't want competition, and want to continue owning the customer.