The Tucker Carlson debut on Twitter yesterday gathered more than 60 million views in the first 14 hours. Whether you are inclined to listen to his political views or not, this is astounding. On his former Fox News show, on a good night, he had about three and a half million viewers. Granted there is a little bit of apples and oranges comparison since the Fox show was an hour and Carlson's Twitter program was just ten minutes.
But the cable news networks should a) be terrified, and b) be putting together a team to take key programming to Twitter.
And anyone who thinks Twitter and Elon Musk are not going to prosper should probably call their bookie and pull their bets.