Death of TV: Part LXXIV: The networks start to jump ship

Just as Apple is about to roll out the next version of its Apple TV box, the company has announced that CBS and NBC will be making much of their channel content available via Apple TV.

The networks are realizing that the future is on the Internet, not on cable and satellite. I do not believe that over time we will spend much less on content than we do now on a household basis. But instead of writing an $85/month check to TimeWarner or Comcast, we will be buying our entertainment in smaller bits and pieces. We might spend $30/month for Apple's package of TV, and we might end up spending another $9/month for a Netflix streaming subscription, and another $30/month for on demand and pay per view content.

We won't spend a lot less, but we will be much more satisfied with the money we are spending.

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