Apple's annual WorldWide Developer's Conference (WWDC) starts on June 6th, just a few days from now, and speculation is building that Apple will finally tell the world just what it plans to do with the million square foot data center it has built in rural North Carolina. Among the fevered discussion is the idea that Apple intends to announce a TV and movie on demand service. If they do, it could change the whole playing field for on demand video streaming, which is largely owned by Netflix. TV shows and movies that are tightly integrated with the wildly popular iPad could very quickly cut into Netflix's business, and make Amazon's toehold in this area more tenuous.