If you are a business, you may love it. If you are a Web user, you may hate it.
Take a look at this page (only works well on a broadband connection) and see the new future of ads on the Web. It's a remarkably crisp, clear, video that begins playing on it's own, including the audio, so you are distracted by it even if it is in a hidden or tabbed window.
Like it or not, we'll see more and more of these on "free" sites like newspapers (this one is the Chicago Sun-Times). It's a way to pay for the cost of providing the site.