Privacy has value

I have maintained for years that privacy has value. It has value to the person or organization who owns their data, and that value can be monetized. Organizations like Facebook monetize in an unfriendly way, selling everything they know about you to the highest bidders. There is no "opt out" option; if you want to use Facebook, you are the product.

But there is another way to monetize privacy. NoteTrac is a new app that offers the typical note-taking and to-do list type features that many other apps offer, but they encrypt everything and promise to sell nothing. I think we will see more services and apps like this as people become increasingly uncomfortable with being the product for Facebook, Instagram, and similar apps.

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