Elon Musk has renamed Twitter to 'X.' This is part of his strategy to add more features and functionality to the platform, and ultimately, make his purchase profitable. It will be interesting to see how that goes. Mark Zuckerberg and his Threads platform was developed to compete with Twitter, but Threads is actively discouraging political commentary and is censoring lots of other kinds of discussion, according to user reports. Since Twitter (X) has lots of political commentary, it is hard to understand how Zuckerberg plans to compete.
We may have moved beyond the Model T era of the Internet, but we may not have reached the automatic transmission stage of development--there is still plenty of space for innovation.