The first step in overcoming a problem is to admit you have a problem. The national focus on "broadband adoption" is not likely to have much impact without a parallel track that increases the availability of high performance AFFORDABLE broadband infrastructure. I started doing broadband adoption in 1993, when the take rate for broadband was 0%. What I learned the hard way is that people and businesses "adopt" broadband services when the infrastructure to support them is available AND affordable. Both conditions have to exist.
Right now, in the business community, business VPNs and videoconferencing are rapidly becoming common, even for small businesses, but the most common complaint I hear--everywhere we are working in the U.S.--is that the incumbent DSL and cable offerings don't support those two services in any meaningful way.
So businesses can't "adopt" VPN and videoconference technology if they don't have access to affordable infrastructure.
The national emphasis on adoption also ignores the fact that broadband has been adopted faster than any other consumer/business technology in the past hundred years. The incumbents like to promote the idea that adoption is the problem because it essentially blames their customers for the problem, rather than their stubborn attachment to antiquated business models. In a sense, they are saying, "Our customers are stupid, and someone needs to teach them to buy our over-priced inadequate services."